The Problem With Most Blogging Advice
Want to know what the problem is with most blogging advice?
It’s stuck in 2010. Let’s face it. The digital landscape has evolved, but the advice? Not so much. We’re living in 2024, yet we’re recycling tips and tricks that lost their edge years ago.
Want more on how blogging has changed? Check out How it Started vs How it’s going!
SEO Has Changed
SEO tactics that once ruled the roost are now the quickest route to obscurity. Here are some common ones:
- Keyword stuffing: It’s like trying to cram your entire wardrobe into a suitcase. Sure, you might fit a lot in there, but it’s going to be a mess when you open it! Search engines these days are like savvy packers—they prefer things neat and organized. Overstuffing your content with keywords might not just fail to charm the search engines, it could also land you in the penalty box. Less is more, so pack light and pack smart!
- Submitting to low-quality directories: Ah, the good ol’ days of submitting websites to every directory under the sun in hopes of boosting backlinks. Turns out, most of those directories were like empty calorie snacks—no real value, just a lot of fluff. And let’s face it, search engines aren’t fooled by spammy links from these places. It’s like trying to pass off a knock-off brand as the real deal. Time to ditch the directory spam and focus on quality over quantity!
- Buying links: Purchasing links from other websites to manipulate search rankings is a violation of search engine guidelines. This is kind of like sneaking into the VIP section without a pass. Sure, it might give you a quick thrill, but once the search engine bouncers catch wind of your little scheme, it’s game over. Talk about crashing down from cloud nine! Time to play by the rules and earn our spot at the top fair and square.
- Over-optimized anchor text: Anchor text optimization involves using targeted keywords in the anchor text of backlinks. Going overboard with exact match keywords is like waving a giant red flag at the search engine gods. Time to sprinkle those keywords like confetti, not dump them like bricks!
- Duplicate content: aka the search engine’s version of déjà vu. Having duplicate content across multiple pages or websites can dilute the authority of the original content. It’s essential to ensure that each piece of content is unique and provides value to users.
That Magic Posting Frequency
And then there’s the myth of the magic posting frequency. Daily posts were once heralded as the golden ticket to blogging success. Today? It’s about value, not volume. Quality trumps quantity every time.
So, let’s bid farewell to the days of relentless posting marathons and focus on crafting content gems that sparkle with brilliance and resonate with our audience’s hearts and minds.
One-Size Fits All Approach
Let’s not forget the one-size-fits-all approach to platforms. The truth is, where your audience hangs out has shifted dramatically. Your blog’s success hinges on understanding these platforms and leveraging the right ones. It’s another reason why understanding your audience is so important!
This is where having a user persona and really understanding your audience, as well as their intent matters.
What It Comes Down To
Most blogging advice fails in 2024 because it’s rooted in outdated myths. It ignores the nuanced, ever-changing nature of the internet.
Here’s what we need to do:
-Ditch the obsolete SEO tactics. Focus on creating value through your content.
– Forget about posting frequency. Invest time in crafting posts that resonate and engage.
– Stop believing there’s a universal strategy for all platforms. Tailor your approach based on where your audience actually is.
The Future Of Blogging
The future of blogging isn’t about following a dated playbook. It’s about innovation, understanding your audience, and being adaptable.
Agree? Think I missed something? Let’s start a conversation. Share your thoughts below.
