How To Uncover Audience Habits
So, you want to get inside your audience’s head, understand their deepest habits, and create magic, right? Well, it’s time to don your detective hat because we’re diving into the mysterious world of audience habits. First, let’s talk about some key terms: Market (or Inmarket) Audience and Affinity Audience.
What Is A Market Audience?
Think of Market Audience as the pragmatic pals you meet at a networking event. They’re the folks who are already interested in what you have to offer. They’re on the hunt for a specific product or service, and you just happen to have the golden ticket. It’s like selling umbrellas on a rainy day – they’re already primed for your pitch.
Your Market Audience is your bullseye target. They’re the people you can hit with a marketing arrow, and you know it’s likely to strike home. They’ve shown intent – they’re looking for solutions, and you’re there to provide them. It’s like selling ice cream on a scorching summer day – they’re already lining up.
What is An Affinity Audience?
Now, imagine Affinity Audience as your book club buddies. They share a deep passion for a particular topic or interest. It’s like having a fan club dedicated to your niche. These folks might not be actively shopping for your product, but they’re intrigued by your content, and they’re willing to dive into discussions and debates. They’re the ones who’ll gush about your blog posts and share your witty memes.
Your Affinity Audience, is all about fostering a sense of community. They’re your online tribe, bound by shared interests and passions. They may not convert into customers immediately, but they’re the ones who’ll engage with your content, follow your journey, and build that lasting connection. They’re like the book club members who discuss characters long after the final page.
Where Does Your Audience Hangout?
Imagine your audience’s online presence as their digital homes. They have favorite haunts where they spend their time. It could be social media platforms, forums, or niche websites. It’s like discovering where your audience likes to sip their virtual tea. Analytics tools can help you figure this out.
First stop: the kingdom of social media. Dive into platforms like Facebook, Twitter, Instagram, and LinkedIn – each has its unique charm. Your Market Audience might be scrolling through LinkedIn for professional insights, while your Affinity Audience could be bonding over memes on Instagram.
Next stop: Forums. Whether it’s Reddit, Quora, or niche-specific message boards, your audience seeks knowledge, advice, and camaraderie here. Become a trusted contributor, and watch your Affinity Audience gather around like-minded campfires. For your Market Audience, it’s a goldmine of direct inquiries and needs.
Online Footprints
Your audience leaves behind breadcrumbs in the digital forest. They click on links, visit pages, and consume content. Track these digital footprints using tools like Google Analytics. What content do they engage with most? Are they more interested in cat videos or thought-provoking articles? Follow the clues and build your file.
Rhythms
Habits often follow a rhythm. Pay attention to when your audience is most active. Do they prefer early morning updates or late-night musings? Timing is everything. Schedule your posts and emails to sync with their digital heartbeat. You’ll catch their attention when they’re most receptive.
People Watching- Virtually
Have you ever gone somewhere and just people watched? It’s one of my favorite things to do at DisneyWorld. Seeing the excited faces, toddler meltdowns and those determined to get in every ride. Social media platforms are like bustling streets where your audience hangs out. Use social analytics to uncover their preferences. What hashtags do they follow? What content garners the most likes and shares? It’s like eavesdropping on their conversations without being creepy.
Content Exploration
Your Affinity Audience thrives in the world of content. They’re avid readers, podcast listeners, and video watchers. Find out which blogs, podcasts, or YouTube channels resonate with them. Create content that adds value to these spaces, and your tribe will follow you through this content-rich journey. This is also a great way to set up collaborations and get other creators to share your content because it benefits their audience as well.
Test & Refine
Once you find where your audience hangs out, you’ll begin the process of testing and refining. You’ll continue to monitor and adjust your strategy as you learn more.
